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Summer is over and Halloween is on its way. What is your store doing to get ready for the Halloween celebrations this year? Despite the pandemic limiting some periods of celebration this year, many retailers are optimistic about the Halloween season and are finding new ways to market costumes, decorations, candy, and more. Consider trying some special marketing tactics this year to optimize your store to get customers into the Halloween spirit and raise your sales.
Summer is over and Halloween is on its way. What is your store doing to get ready for the Halloween celebrations this year? Despite the pandemic limiting some periods of celebration this year, many retailers are optimistic about the Halloween season and are finding new ways to market costumes, decorations, candy, and more. Consider trying some special marketing tactics this year to optimize your store to get customers into the Halloween spirit and raise your sales.
Halloween Opportunities for Online Sellers
The buildup to Halloween is typically a strong sales period, especially for holiday goods like costumes, candy, and decorations. The National Retail Federation estimated $8.8 billion in sales in 2019, nearly as high as the 2017 peak of over $9 billion. The average individual spends $86 on Halloween goods and increasingly turns online for shopping as opposed to visiting party stores. 68% of those surveyed intended to celebrate Halloween, and out of these, 95% of them buy candy, 72% buy decorations, and 67% get costumes.
Retailers and online sellers can focus on these categories, but they now need to address how social media plays a factor in costume and decoration ideas, leading to unanticipated changes in what’s popular by the time the season rolls around.
While some feared that Halloween and holiday sales would be disrupted due to the coronavirus pandemic, instead stores are ramping up faster than ever. Candy companies like Hershey have been stocking stores with their Halloween-themed products two to four weeks early this year. Citing that 55% of Halloween candy is consumed by the buyer, they can see that people will still have reason to buy candy even if there are fewer trick-or-treaters. Extending the ‘season’ also gives more time for retailers to showcase their Halloween products and get customers’ attention. Still, companies are adapting their offerings to the needs of consumers this year, and you should pay attention.
Preparing Your Store
Decorating your website in the spirit of Halloween with orange and black colours, spooky themes, and costumed characters can get customers interested and look into whatever special deals you are offering. Once you serve as a source for candy and decorations, it’s easier to convince them to keep browsing for other items in the same store. Plan out your deals in advance and release teasers to remind customers that they’re coming soon so they’ll check back regularly. Flash sales that warn customers that time is running out and new deals are stocking soon give customers a reason to keep visiting your store.
Using social media, you can not only share news about your current and upcoming deals but also engage your customers by asking them to share their Halloween plans and offer rewards for the most impressive ones. Your employees can use your social media to show off costumes and decorations to show how good they look outside the packaging and stock photos.
What to Sell This Halloween?
As established, candy, decorations, and costumes are the ‘big three’ categories where you have an opportunity to make your sales explode this Halloween. With effective marketing and discounts, your whole store can benefit from the holiday uptick in sales. Consider how this year is special and what will get customers excited about Halloween. With mobile app sales and fast delivery, you can appeal to customers avoiding crowded stores.
Halloween Candy
Even if trick-or-treaters are fewer in number, people will want to have candy just in case or to eat themselves. CNN Business confirmed that sales of chocolate and other snack foods have risen compared to the same period last year, and manufacturers are producing packs of ‘fun-sized’ candies anticipating high sales.
Decorations
Halloween-themed outdoor and indoor displays, from carved pumpkins to LED lighting and lawn decorations like skeletons, ghosts, and spiderwebs, could see a bump in sales this year. The pandemic has already led to people spending more time on gardening, lawn care, and outdoor decoration while they spend more time at home and in their neighbourhoods. Holiday decorations are a great way to get into the spirit while staying socially distant.
Costumes
Customers are looking for new and creative ideas for costumes, and dressing up is a good way to connect with others, whether in-person or virtually. They may not know what they want to be when they browse your site, so offering a variety of costumes, whether classic, timely, or innovative costumes is a great way to get more sales.
Masks
Apparel makers have made masks a fashion accessory already and considering that Halloween is a holiday for masks, there’s an opportunity to sell spooky-themed versions yourself. Whether as an addition to a costume or as a substitute for people who aren’t able to go all-out this year, people will want to buy masks with creative and appropriate designs.
Party Supplies
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Halloween-themed paper goods, cups, napkins, etc. are big sellers for people throwing parties celebrating the holiday. Other party supplies could be popular; keeping in mind the growth of outdoor parties this year, think about selling outdoor supplies to make people comfortable throwing driveway and deck parties later in the year.
Greeting Cards
Greeting cards are a great way to reach out to people who have been isolated and celebrate with them. Offer a good deal for cards in bulk and variety packs so buyers don’t feel as repetitive in their greetings, and they’ll be able to send to everyone they know.
Bowls and Baskets
Halloween trick-or-treaters need baskets to hold the candy they get, meaning you can sell seasonally-themed baskets kids will want to carry around. And don’t forget that everyone needs a bowl or basket to store the candy that they give out. Shoppers planning to leave a basket of candy out for visitors will want to make it fit the theme of their decorations.
Consider the email marketing subjects that will make your sales take off. Show off skulls ? and pumpkins? to get customers in the mood to see what your store has to offer. Example: Get in the Halloween ??? Spirit ? with our costumes, candy, decorations, and more!
Taking these strategies into account, you should be set for what we hope will be a unique and thriving Halloween. Encourage fun and safety while growing your customer base this season.
thamarai
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